„Those who do not manage digitalization will not survive in the long term“

This was the consensus among the industry experts at the second Vienna Window Convention, which took place on Thursday and Friday (24-25.06.21) in Vienna. At this conference organized by Interconnection, everything revolved around the current trends in the window industry.

The first day was dominated by topics around markets and strategies: Johann Brandstetter gave exciting insights into the sales strategies of the market leader Internorm. This was followed by a vision of the future of the industry in 2030, with much dynamism expected in the sector: “The big players will become bigger and bigger,” said Christoph Blepp of S&B Strategy. During a presentation of the latest market data by Frederik Lehner, it also became clear that the future will bring growth in the premium segment.


Impressions of the WFK.2021

And here is our short film on the event!