Program | WFK.2022


Current opportunities and challenges, the status quo of European market development, as well as current trends and the impact of digitalization and sustainability on the industry will again be the defining topics of the Vienna Window Convention in 2022.

With practice-oriented presentations in the form of best cases, empirical market analyses and panel discussions, the event is aimed at managing directors and decision-makers, as well as employees from marketing, sales and business development of companies in the industry and their partners.

In addition to keynote presentations on an empirical basis, interactive discussions, the presentation of the WFK.Awards and an evening event round off the event.

WFK.Program / PDF.Download

.. on the stage for you are ..

Peter Laubenstein| Deceuninck, Helmut Meeth | Meeth, Constantin Greiner | Munich Strategy
Markus Bade | Siegenia, Walter Eichner | Beckhoff Automation, and many more!


Please feel free to contact us if you have any questions !

Franca Kircher | Event Management
tel.: +43 1 585 4623-15

  • 09:00

    Welcome & Opening

  • 09:10

    How sustainable is the window industry today and in the future

    The Belgian company Deceuninck is one of the TOP 3 manufacturers of PVC window profile systems and building products worldwide. At the WFK, Germany’s Managing Director Peter Laubenstein will give a presentation on the company’s latest developments and innovations in the field of sustainability and show what answers the market leader has ready for new requirements towards a more sustainable future!

  • 09:50

    Success strategies on the window market

    Helmut Meeth is a passionate window maker. The managing partner of Helmut Meeth GmbH & Co. KG in Wittlich has built his company into one of Germany’s market leaders over the past 37 years. Since June 2020, he has also been the new president of the VFF (Verband Fenster + Fassade). In his presentation, he will show what challenges the manufacturing branch of the window industry is facing today and which strategies are particularly suitable for successfully meeting them.

  • 10:30

    Coffee break

    Space and time for conversation and refreshments.

  • 11:00

    Strategic challenges of the window industry

    Dr. Constantin Greiner knows them as head of the construction division of the leading strategy consultant Munich Strategy. The author of the “Stress Test Window Industry” on the reorganization of the competitive environment by COVID-19, shows in his presentation what it takes to stay on the ball crisis-proof. The studied economist is a proven industry expert and connoisseur of the markets. Look forward to an exciting lecture with a plus of insights!

  • 12:00

    DISCUSSION | Success factors in the window industry

    The morning’s speakers will discuss on the topic.

  • 12:30

    Lunch break

    In form of a seated meal.

  • 13:45

    Climate Change & Room Comfort ...

    The SIEGENIA GROUP develops solutions that bring rooms to life. With an innovative and broadly positioned product portfolio for modern window, door and comfort systems, which also includes decentralized ventilation systems and smart products, Siegenia is one of Europe’s leading suppliers. Markus Bade, who is responsible for strategic business unit development and PM on the executive board, will provide insight into the compatibility of sustainability and high-standard solutions for room comfort in his presentation.

  • 14:25

    Implementation of sales strategies via the trade!

    In many European countries, the dominant distribution channel for windows is the specialized trade. Few manufacturers dare to use direct sales to push through their concepts and prices. Dealer-driven companies report how difficult it is to implement innovative new products, services and business ideas. The higher the comparability, the more the price rules and the retailer dominates the business. Peter Berger, former sales director of a leading window manufacturer, presents models in his function as SALES expert, which lead to a positioning closer to the market, a more sustainable pricing model and a successful dealer management.

  • 15:00

    Coffee break

    Space and time for conversation and refreshments.

  • 16:00

    Facts | Figures | Data

    Dr. Frederik Lehner has been at head of Interconnection Consulting, the leading market research company in the window industry, for 20 years. At the WFK in 2022, he will again present current data and forecasts on the markets for windows and system providers and develop market potential and success factors. And the effects of the crisis on the markets will as well again be a topic in the new edition of this years Vienna Window Convention.

  • 16:30

    PRESENTATION of the WFK.Awards

    … also in 2022, the WFK.Awards will be presented in the categories Innovation | Sustainability | Best Web Presence. One main prize and two recognition prizes will be awarded in each case. Submissions are welcome!

  • 17:00

    End of lecture series

  • 19:00

    Evening event

    Details about the evening event will follow soon!